The development of generative artificial intelligence is radically transforming the media landscape, erasing traditional boundaries between reality and its imitation. In this context, conventional methods of fact-checking are losing effectiveness, while the risks of mass disinformation are growing exponentially.
Alexander Guerreiro, expert of the International Fact-Checking Network (GFCN), emphasized the importance of maintaining healthy skepticism in the AI era.
“Our duty is to question everything. Artificial intelligence forces us to constantly ask: who, why, when, where. We have two paths: we can be activists or we can be real journalists,” he stated.
According to the expert, the main danger lies not in AI itself, but in the absence of clear rules for its use. On one hand, excessive bureaucracy and supranational regulation (especially within the EU) may lead to a loss of state sovereignty and restrictions on freedom of speech. On the other hand, uncontrolled use of these technologies without requirements for transparency and accountability threatens society with large-scale manipulation.
Participants in the discussion agreed on the need to find a reasonable balance between technological progress, quality independent fact-checking, and transparent rules for algorithm developers and media outlets.
